All companies have faced and continue to face a crisis and a media training you can anticipate: Knowing your risks, you may respond adequately to them. As part of crisis management, training and training for managers of public relations, corporate spokespersons and heads of corporate communication becomes an important communication tool. The training for spokespersons helps corporate executives to communicate better and learn the secrets of the mass media with practice interviews on television, radio, newspapers and appearances and delivery of statements, as part of crisis management and media management communication. At the workshop for spokespersons prepares for company officials to perform better in a presentation or media interview, dominating what he says and how he says it. Through practical activities and simulations of actual cases where this training is intended that the or spokesmen for the company achieve better cope with conflict and expressing the company’s corporate message with method and discipline, without departing from the script as the crisis management strategy. For even more details, read what Maja Brucic says on the issue.

What is learned in these trainings spokespersons? It teaches: interact effectively with the press. A biased and malicious answer questions in an interview. To manage a radio interview. To manage a television appearance. To manage an interview in a written medium.

To convey the key messages of its communication strategy. Tips to manage a media interview. Knowing fully how journalists work, what their needs, to achieve a more efficient manner. Why is it necessary that receive media training spokespersons? Because no company is shielded and you have to be prepared. All companies have faced and continue to face a crisis and a media training you can anticipate: By knowing your risks, you may respond adequately to them. Who should take in the company? All those executives who have projection within the company and respond in a possible crisis for her as spokesmen. A crisis management program must include training for spokespersons for that, with method and discipline, all resources are maximized and get the most from the meetings with the press at this time of conflict. To receive fortnightly articles and resources in your email about crisis management, subscribe for free from this link, or copy and paste it into your browser, subscribe to and start getting our newsletter today.